Demographics/Audience profile:
women looking for financial education, from age 20 to 50, 65+
Attributes:
sense of safety, security, confidence, feeling empowered, nurturing, approachable, friendly, growth-oriented
women looking for financial education, from age 20 to 50, 65+
Attributes:
sense of safety, security, confidence, feeling empowered, nurturing, approachable, friendly, growth-oriented
Her Dollars and Sense is "Empowering Women Through Financial Literacy"
Final Logo Design:
• Communicates financial growth
• Resonates with women of diverse age groups and backgrounds
• Readable and easy to remember
• Communicates financial growth
• Resonates with women of diverse age groups and backgrounds
• Readable and easy to remember
Colors:
• Inspired from nature
• Modern, Neutral
• Comfortable
• Familiar
• Inspired from nature
• Modern, Neutral
• Comfortable
• Familiar
Illustrations:
Feeling:
soft facial expressions, open postures, and natural interactions (smiling, learning together)
Colors:
reflect calmness, growth, and safety, giving a grounding feeling, avoiding overly gendered or juvenile tones
Art Style:
Minimalist flat illustration style with rounded corners and soft textures to reflect warmth and being approachable
Symbolism:
Trees, roots, plants, climbing steps, lights (eg: lighting a path), circles,
women helping women, natural hairstyles, neutral/business casual clothing styles
Topics:
budgeting, investing, retirement, debt, education, financial growth
soft facial expressions, open postures, and natural interactions (smiling, learning together)
Colors:
reflect calmness, growth, and safety, giving a grounding feeling, avoiding overly gendered or juvenile tones
Art Style:
Minimalist flat illustration style with rounded corners and soft textures to reflect warmth and being approachable
Symbolism:
Trees, roots, plants, climbing steps, lights (eg: lighting a path), circles,
women helping women, natural hairstyles, neutral/business casual clothing styles
Topics:
budgeting, investing, retirement, debt, education, financial growth
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