In this fun project, I conceptualized and designed a logo, color theme, set of icons, and thematic illustrations for a women's financial literacy organization.
Demographics/Audience profile:
women looking for financial education, from age 20 to 50, 65+
Attributes:
sense of safety, security, confidence, feeling empowered, nurturing, approachable, friendly, growth-oriented
women looking for financial education, from age 20 to 50, 65+
Attributes:
sense of safety, security, confidence, feeling empowered, nurturing, approachable, friendly, growth-oriented
Illustrations:
Feeling:
soft facial expressions, open postures, and natural interactions (smiling, learning together)
Colors:
reflect calmness, growth, and safety, giving a grounding feeling, avoiding overly gendered or juvenile tones
Art Style:
minimalist flat illustration style with rounded corners and soft textures to reflect warmth and being approachable
Symbolism:
trees, roots, plants, climbing steps, lights (eg: lighting a path), circles, women helping women, natural hairstyles, neutral/business casual clothing styles
Topics:
budgeting, investing, retirement, debt, education, financial growth
soft facial expressions, open postures, and natural interactions (smiling, learning together)
Colors:
reflect calmness, growth, and safety, giving a grounding feeling, avoiding overly gendered or juvenile tones
Art Style:
minimalist flat illustration style with rounded corners and soft textures to reflect warmth and being approachable
Symbolism:
trees, roots, plants, climbing steps, lights (eg: lighting a path), circles, women helping women, natural hairstyles, neutral/business casual clothing styles
Topics:
budgeting, investing, retirement, debt, education, financial growth
Final Logo Design:
• communicates financial growth
• resonates with women of diverse age groups and backgrounds
• readable and easy to remember
• communicates financial growth
• resonates with women of diverse age groups and backgrounds
• readable and easy to remember
Colors:
nspired from nature, modern, neutral, comfortable, familiar
nspired from nature, modern, neutral, comfortable, familiar
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